Blog #1: Inquiry Project
Are eco-friendly products truly eco-friendly in the age of greenwashing?
This question is vastly controversial when it comes to the marketing strategy of major companies. I am intrigued by this question as it has the potential to consist of multiple correct answers, changing every year as human knowledge of our global footprint evolves. Companies nowadays are abusing their products with the “eco-friendly” label. I really want to understand whether this kind of marketing is legitimate, or a marketing strategy used to manipulate consumers into thinking that they are contributing to the betterment of the world. This knowledge would serve as a gamechanger for me as trips to the store would become less of a guessing game.
Hi Ava,
This is such an interesting topic! I’ve never really questions this before – but are eco-friendly products really eco-friendly?
Thinking about your question, I feel it could be cool if you also talk about the trend of having eco-friendly products in our world. Why are more companies are using this label, and what are the effects of eco-friendly products in the big picture? Through talking about this aspect, you can build background information for the readers, which can make this topic more interesting and understandable for your audience.
Here are some links that might help:
https://www.cnbc.com/2021/08/10/the-environment-is-gen-zs-no-1-concern-but-beware-of-greenwashing.html
https://www.strategy-business.com/article/The-rise-of-the-eco-friendly-consumer
https://www.positiveearth.com/sustainability-trends-2022/
Good luck and I look forward to more of your blog posts!
Hi Ava,
This is such an intriguing question, it is always very important to know whether companies are being misleading in their advertising. As many take advantage of consumers’ obliviousness. Here are a few links that could help.
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwj8zZC-mt76AhUaCTQIHSP1CtQQFnoECAsQAw&url=https%3A%2F%2Fourgoodbrands.com%2Ftips-how-know-brand-sustainable%2F&usg=AOvVaw239gF-oCvba-KFjGEx93lO
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwj8zZC-mt76AhUaCTQIHSP1CtQQFnoECDAQAQ&url=https%3A%2F%2Fthesustainableagency.com%2Fblog%2Fhow-to-know-if-a-brand-is-sustainable%2F&usg=AOvVaw0EZl9zdIZmQOMM_lTy93Q8
Good luck and I am excited to her more about your research.